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AQMD to Roll Out “Clean Air Choice Summer” by Unveiling Latest "Air-Friendly" Vehicles on Santa Monica Pier

May 21, 2004                                                                         

Consumers Encouraged to Select Clean Air Choice Vehicles as Smog Season Begins

The South Coast Air Quality Management District will announce plans on Monday for a “Clean Air Choice Summer” by unveiling vehicles that are among the lowest polluting cars, trucks, minivans and sport utility vehicles currently available.

The event will mark the Southern California debut of the world’s first hybrid sport utility vehicle, the Ford Escape.  The Escape is expected to qualify as a Clean Air Choice when it receives emissions certification this summer.

“We recognize the progress manufacturers are making and know that the vehicle each of us chooses to drive can make a huge difference in air quality,” said William A. Burke, AQMD Chair.  “Clean Air Choice vehicles are more than five times cleaner than the average 2004 model car.”

The AQMD plans to showcase select Clean Air Choice vehicles this summer as the centerpiece of its sponsorship of the Twilight Dance Series on the Santa Monica Pier. The popular live concert series, which runs from July 1 to September 2 this year, annually attracts 100,000 music lovers.

Passenger vehicles are the single largest source of air pollution in the Southland, responsible for about 25 percent of all smog-forming emissions.  The Clean Air Choice program is an innovative new car labeling program designed to make it easy for environmentally concerned customers to identify low-emitting vehicles.

Under the program, participating auto dealers prominently post the colorful Clean Air Choice label on new vehicles that are among the lowest-polluting models in the world, certified by the California Air Resources Board (CARB) as either:

  • Advanced Technology – Partial Zero Emission Vehicles (AT-PZEVs);
  • Partial Zero Emission Vehicles (PZEVs); or
  • Super Ultra Low-Emission Vehicles (SULEVs).

Clean Air vehicles will emit only about two pounds of hydrocarbons over 100,000 miles of driving – equivalent to that from spilling a pint of gasoline.  In comparison, a new 1965 car emitted about 2,000 pounds of hydrocarbons when driven 100,000 miles.

AQMD supports the program by providing dealers with labels, flyers explaining the program, updated lists of all Clean Air Choice models, a website and ongoing outreach to the public and auto dealers on the benefits of Clean Air Choice vehicles.

“The Clean Air Choice program shows that automobile dealers and manufacturers are playing an important role in cleaning up air pollution in Southern California,” said Peter Hoffman, president of Sierra Autocars in Monrovia and board member of the Greater Los Angeles New Car Dealers Association.

“On a personal note, I fully appreciate that each individual can make a difference when it comes to air quality.”

Gerhard Schmidt, vice president of Research and Advanced Engineering at Ford Motor Company said, “We see the AQMD Clean Air Choice program as a win-win for manufacturers and customers.  First of all, it recognizes that manufacturers are doing a better job in terms of air quality.  Secondly, it helps consumers do their part for cleaner air.”

“As we bring the world’s first hybrid SUV to market, Ford can satisfy Southern Californians’ taste for sport utility vehicles and have a positive impact on air quality at the same time.”

Ford expects the Escape hybrid to receive AT-PZEV certification from CARB this summer.

An updated list of Clean Air Choice models is available at www.cleanairchoices.org.

AQMD is the air pollution control agency for Orange County and major portions of Los Angeles, San Bernardino and Riverside counties.

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